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The company specializes in athletic wear, providing footwear, apparel, athletic equipment, and accessories. Nike's main competitors include Anta, lululemon athletica, VF Corporation, Adidas, Reebok, ASICS, FILA, Puma, Under Armour, Skechers and New Balance. Using for my management program – Leadership & People Management. Nike is headquartered in Beaverton, Oregon, USA. Deliveroo Business Model | How Does Deliveroo Make Money? An industry analysis gives information regarding probable sources of competition (including all the possible strategic actions and reactions and effects on profitability for all the organizations competing in the industry). How Does Credit Karma Work and Make Money? Adidas formerly known as Dassler Brother Shoes is the designer, manufacturer and marketer of shoes, clothing and accessories. In accordance with Porter’s 5 Forces, Nike has faced competition by using different and distinct capabilities in marketing. Currently, Mark Parker is the CEO of Nike. finding a solution against these environmental issues. Needless to say, the most important strengths are Nike’s powerful brand and low product cost. Here’s why. Some even left their jobs. The company deals in different types of gears for athletes, bikers, sweaty and stretchy pants lovers and also many yoga accessories. Nike is the world’s no. Nike has grown exponentially in the last decade. Like most big companies, Nike has a number of strengths. One of Nike’s best PR decisions was signing Michael Jordan as a celebrity endorser in 1984. ” Nike has a healthy dislike of its competitors such as Reebok and Addidas. It’s hard to talk about Nike without the “swoosh” logo, ... Nike, Inc. 5. Nike, Inc. is an American multinational corporation. Benchmark and track your performance relative to your competitors. In recent years ASICS running shoes brand is ranked among top footwear brands in the market. Nike Strengths in SWOT Analysis. It’s to easy to understand and explain to others.. Larger companies tend to have major economies of scale over smaller companies in areas such as distribution and marketing. According to this, Adidas is the strong competitor of Nike and the second largest shoemaker in the world. This component of the SWOT Analysis deals with the internal strategic factors that support business development and competitiveness. Nike's top competitors are Adidas, Anta Footwear Company Limited and ASICS. Skechers is a designer, manufacturer and marketer of athletic, casual and performance focused footwear for men, women and children in more than 170 countries. UA generated $5 billion revenue with a market capitalization of $7.7 billion. Contradicting Strategies: Nike pledged to shift all its facilities to 100% renewable energy with net-zero carbon emissions under the “Move to Zero” scheme. In the fiscal year 2020, Vietnam produced 50%, China produced 22%, and Indonesia produced 24% of total Nike’s footwear. Before discussing Nike competitors, let us know the company background and information. Samsung SWOT Analysis 2020 | SWOT Analysis of Samsung, Starbucks SWOT 2020 | SWOT Analysis of Starbucks, Microsoft SWOT Analysis 2019 | SWOT Analysis of Microsoft. From releasing new product lines to building new brands, to outsourcing, and establishing a global presence alone is an extraordinary achievement. I am glad you liked our analysis. The total number of worldwide Nike stores and factories are 1182. 1. Some of the most notable competitors against Nike include Adidas, Reebok (which Adidas acquired in 2006), Puma, Under Armor, H&M, and Lululemon. Nike offers different categories of products and accessories like sports shoes and apparel for men, women and children. Competition in the athletic wear industry has increased a lot. Lack of Diversification: Nike’s over-dependence on sporting apparel or lack of diversification is a major weakness. Thank you. Your favorite Nikes might be made from forced labor. Although the brand is still in debt, the next few years look promising. Thank you ! From equipping athletes with the finest sports equipment in the world to continuously improving our own financial performance, Nike dominates its competitors. However, Nike has got an edge over its competitors owing to several factors. Nike sponsors the top athletes and gains valuable coverage through the media. Non-US based store and factors are 790. Reebok. If the crisis discourages sporting events for longer, Nike’s losses can be catastrophic. Nike’s strengths are the primary drivers of the company’s growth and global leadership in the sports shoes, apparel and equipment market. The SWOT analysis of Nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand - Nike. Whether it is the sports shoe business or the active sportswear apparel, Nike has always left its competitors wondering about the … Lot of clarity in the format – the SWOT is explained. According to craft.co Lululemon has a capitalization of $17.5 billion. It does not tie up cash in buildings and manufacturing workers. Puma is a German multinational brand that designs and manufactures variety of athletic and casual footwear, apparels and accessories. The primary business activity of the company is Rubber and Plastics Footwear (SIC code 3021). The company considers itself distinctive and authentic with is consumers. Dorrene, Thanks for your positive feedback, I am glad you liked it. However, the customers of the Nike’s have the brand awareness and this is the reason that the company put more effort in the products. NIKE FIVE FORCES ANALYSIS. Hey, who is the author of this report and what year was it finalized. nike.com Competitive Analysis, Marketing Mix and Traffic . Under Armour products are used by all levels of college and professional players as well as general consumers who love active lifestyle. He is passionate about analyzing and writing about businesses. Deloitte: Mission Statement | Vision Statement| Values | Culture, Starbucks Mission Statement, Values, Principles, & Sustainability Goals, Uber: Mission Statement | Cultural Norms | Principles | Philosophy (2020), Amazon: Mission | Leadership Principles | Philosophy (2020), Nordstrom: Mission | Vision | Core Values (2020), Your favorite Nikes might be made from forced labor. Woodland. Skechers is the top performer in United States and one of the top Nike competitors. Nike, Inc. is a company rooted in competition. Under Armour is founded in 1996 by Kevin Plank headquartered in Baltimore, Maryland, United States. Good read. The company was founded on the principle that it would make shoes for anyone who could walk or run and this has been the guiding philosophy behind Nike. ASICS Corporation is a Japanese company that designs, manufactures and sells footwear and sports equipment. We respect your privacy. See Nike's revenue, employees, and funding info on Owler, the … Primary Competitors Internal Environment Internal Environment Adidas Iconic logo has 3 other brands (Reebok, TaylorMade, Rockport) Puma growing apparel sales expanding into more sports Under Armour success in sports clothing footwear gaining popularity, began in 2006 New Balance Thank you Gargi, I have been through business school not so long ago, so I can totally relate to you. Before we discuss the SWOT analysis of Nike, let us understand a bit of the background of the company Nike. Reebok manufactures variety of assortment but according to Reebok, customer top rated product is Reebok CrosFit Nano 8. Adidas group consist three subsidiaries i.e. A Five Forces Analysis, based on Michael Porter’s model, points out that competition, customers and substitutes are the most important external forces in Nike’s industry environment. Nike vs Adidas: Social media following. Nike is so large that many of the company’s suppliers depend on Nike to remain in business. Nike is headquartered in Beaverton, Oregon, USA. Nike’s steady competition in the 1980s was Reebok. • List of NKE Competitors With net margin of 14.33 % company achieved higher profitability than its competitors. The pandemic has discouraged physical interaction and gathering with sporting events canceled or postponed. This report is about a competitive analysis watch based on competition in the sportswear industry, dominated by Nike Inc., followed by Adidas and Puma. Multiple female employees reported that they had complained to the HR but saw no action being taken from their part. The competitive analysis of market share gives Nike a clear edge over Adidas. The following strengths are the most notable in the case of Nike Inc.: 1. can i know the name? Reebok, Runtastic and TaylorMade. Under Armour. Here we will conduct a detailed analysis of Nike competitors. The paper presents Nike’s greatest strengths and weakness and evaluates general environment as well as forces of competition. A yoga inspired athletic company, Lululemon Athletica makes athletic apparels for women and men. One attribute to such capability is its value or benefit offered to its customers. Vans is owned by VF Corporation. Unique designs, great product quality, product and process innovation, and marketing have helped it achieve a strong competitive edge. It is founded in 1966 and headquartered in Santa Ana California. With all the strong competitors, Nike has managed to hold the position as the leading brand however this does not mean that Nike does not have constant competitive pressures to face and other businesses to look out for. Company: Nike  CEO: John Donahoe Year founded: 1964 Headquarter: Beaverton, Oregon, USA Number of Employees (FY2019): 76,700 Type: Public Ticker Symbol:  NKE Market Cap (Oct 2020): $198 Billion Annual Revenue (FY2020): $37.4 Billion  Profit | Net income (FY2020): $2.54 Billion, Products & Services:   Athlete wear | Apparel | Sports equipment | Leisure footwear | Accessories Competitors: Adidas | Puma | Anta | New Balance | Under Armour | Lululemon | ASICS | V. F. Corporation, Nike swoosh logo is inspired by the Greek goddess of victory, Nike. All rights reserved | contact@bstrategyhub.com | Logo designed by Looka. Converse. Low Manufacturing Cost – Most of Nike’s footwear is manufactured in foreign countries. 6. 1 shoemaker. This Canadian company granted revenue of $2,648 million in 2018. I need this info for citations. Interestingly both the founders of Adidas and Puma were brother and founders of Dassler Brothers Shoes. New Balance has a premium brand image and amongst one of the top Nike competitors. Group 4: Josh Fernino Brent Hare Victor Hemmati Lance Hollister Chris Kerschen Ty Parasiliti Vincent Ukwu 2. We have conducted a comparative analysis of the balance sheet and the income statement of Nike, Inc. (hereafter – the "Company") for the year 2019 submitted to the U.S. Securities and Exchange Commission (SEC). Innovative Products: Given Nike’s focus on R&D, as mentioned in the strengths section of this analysis, the company is typically on the forefront on product innovation. It was found by Bill Bowerman and Phil Knight in the year 1964. Adidas. Nike Inc. enjoys a top position in the global athletic shoes, equipment and apparel market. However, new entrants required the huge amount for the capital; therefore, Nike has the maximum market share in the footwear industry (Reuters, 2016). Liberty Shoes. Nike have sponsored many renowned sports teams and athletes with its top trademark “Just Do it” and Swoosh logo. Your information is safe and will never be shared. Its US-based stored and factories are 392. Thank You. While products like FuelBand , a wearable technology that monitors physical activity, may not have been as successful as hoped, Nike still has its eye on the next “big thing”. Strong brand image 2. It portrays an essential appendage to conduct an industry analysis. Its Headquarter is situated in Manhattan Beach, California. Other operations are in Argentina, Brazil, India, Italy, and Mexico. The company started its operations on January 25, 1964 as Blue Ribbon Sports and officially changed the name as Nike Inc. on May 30, 1971. It is a manufacturer of skateboard footwear and related apparels and accessories for women, men and children. Lululemon is a major competitor of Nike and Under Armour. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge. Nike’s primary goal is to supply athletes with exceptional products and wearable that aids them in better sports performance. The Tax Act offset it revenue growth as Nike net income of $1.9 billion as a result of 54% decrease as compared to previous FY 2017. This competition in the market results in the company to strive to have to best products and on the market. Nike has the annual revenue of $36.4 billion in financial year 2018 with a market capitalization of $120.3 billion and 11000 stores worldwide. Puma is considered as Nike competitor in sport footwear and apparels. Nike is amongst the top three companies i.e. who wrote this article ? Thanks. Bata. Compare Nike to its competitors by revenue, employee growth and other metrics at Craft. Competitive Analysis Nike Background. Nike’s top competitors include Anta, lululemon athletica, VF Corporation, Adidas, Reebok, ASICS, FILA, … Author: S.K Gupta First published: December 17, 2018 Last updated: Oct 06, 2020. It’s a great help. After takeover both the companies Reebok and Adidas have strong position to compete with Nike in North America. According to this, Adidas is the strong competitor of Nike and the second largest shoemaker in the world. Competitive Analysis The chief competitors to Nike are Adidas, Reebok, Under Armor and Puma and the minor competitors are ASICS and VANS. In 2005, Adidas acquired Reebok for $3.8 billion. This creates the perception that Nike is not committed to addressing climate change and its pledge is just a marketing stunt. The other two competitive companies include Adidas and Under Armour Company. 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